about
Madeline Schmidt is an American designer, alchemist of pixels and sound waves, and junk drawer enthusiast. She develops interactive and intimate experiences through vibrant colors, intricacy, and storytelling. Drawing from lost googly eyes, buttons, sea urchin spines, and other seemingly foreign and orphaned objects, Maddy finds novel connections between the mundane and idiosyncratic components of everyday life. Recent works overlook the friendships among trees, burrow into the whispers of mushrooms, and submerge to secrets of the deep sea.
Madeline magnifies and re-contextualizes everyday anomalies through world-building and kaleidoscopic reinterpretations. She creates imaginative and multisensory experiences by exploring alternative methodologies and laterally uncovering truths. Schmidt is keen to reveal a deeper interconnectedness, rekindle a universally hushed child-like wonder, and depart from peculiar angles in the quest to maximize serendipity.
Newly based in Dublin, she spends most of her time wandering in fortuitous environments, experimenting with various materials, and learning about a variety of topics. Madeline gathers inspiration from mossy clusters and craters that form along rooftops, collecting and drying seaweeds from the coast to form sculptures, and studying the intricacies of honeybee behavior. She repurposes organic and abandoned materials by learning new artmaking techniques to augment their natural characteristics and fabricating new environments for them to develop within. From designing social projects, illustrations, objects, creatures, and interactive experiences, her work oscillates between Earth's molten core, the thin crust we stand on, and the infinitely great beyond.